The year 2020 was a very strange year for us, as it was for pretty much everyone else on earth. It was a bit of a rollercoaster ride: Initially, things were going really well and then the pandemic hit. Our team has always worked remotely from home, so we were not really impacted by the lockdowns. With our truly global team it was interesting to compare how each of the countries we live in reacted differently. If there was one good thing about 2020, it's that businesses all around the globe figured out that remote working is entirely possible in most industries!
In the education sector, online learning suddenly became "a thing" and we did our best to help teachers and students through this transition by providing them with materials that were designed for both classrom and remote learning environments.
There were things we weren't prepared for, though: In March we were shocked to see advertising revenue plummet to almost half, and it took until Black Friday to fully recover. However, with most of our readers being at home, we saw a significant increase in membership sign-ups that continued all the way to the end of the year. With the generous financial support of our members and donors, we managed to overcome the advertising slump. Thank you so much!
In the end, it turned out that 2020 was the best year in the history of our non-profit organization. We saw the highest number of visitors to our site ever, likely boosted by the fact that online resources are more in demand with remote learning, and by our increased efforts to speed up the site. In terms of revenue, we also had a bumper year, due to many improvements we made to the advertising setup and the support of our members. This means that we are expanding our core team of employed staff in 2021 with the goal of producing more free content. Speaking of which, we've produced more content than ever in 2020!
So far, we've had an excellent start to 2021 and we hope that we'll achieve even more in the coming years, with an expanded team of employees.
Keep reading below for more details...
Jan van der Crabben, CEO